Scrolling Adsense ads now officially rolled out

After almost four months of beta testing, the Adsense Ad Scroller is now officially a part of Google Adsense ads.

We were one of the first to spot scrolling Adsense ads back in December 2007. Today, the Google Adsense blog officially talked about the details of this feature.

Clicking the ‘next’ or ‘previous’ buttons won’t generate earnings for the publisher but the arrows will supposedly help deliver targeted advertisements to users, thus increasing the cost per click.

You probably are now seeing the Ad Scroller in most Adsense ads. Here are a few more variations of scrolling ads we’ve seen in the past.


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