Advertising abhors a vacuum: AdSense headed for Feedburner feeds

It's been almost a year since Google acquired RSS service Feedburner or $100 million. But in that year, we've seen very little integration of Google services into Feedburner, or vice versa. Sure, it's now easier to redirect your Blogspot feed to Feedburner, but that's about it.

Now, according to the official Feedburner blog, the company is getting ready to roll out the thing we'd all kind of been expecting: Google AdSense integration. What that means is you're probably going to start seeing much more advertising in your RSS reader.

While there are already a few ways to place ads in an RSS feed, a huge number of blogs and web sites use Feedburner to polish and publish their feeds. Being able to place ads in their feeds with just a few clicks of a button almost certainly means that many of those content publishers will be flipping the switch as soon as they can. Up until now, most web publishers viewed RSS feeds as a loss leader. You give away some of your content, ad-free, in the hopes of gaining loyal readers who will tell their friends about the site. But if you can also get a few of them to click on ads even if they rarely visit your actual web page, why wouldn't you do it?

What do you think? Are you a web publisher looking forward to Google AdSense/Feedburner integration? Or are you a loyal blog reader preparing to unsubscribe to any feeds that start displaying ads?

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