Yahoo Web Analytics

Yahoo! launched its own web analytics service. It is still in beta stage and is available on a limited basis to a selected few advertisers and third party application developers. Yahoo! has acquired IndexTools earlier this year so it is only natural for them to roll out this kind of service which is also being offered by Google and Microsoft.

The next "big deployment", according to Jitendra Kavathekar, Yahoo's VP of Web Analytics, will be for Yahoo's Small Business service users. Yahoo Web Analytics will continue to be rolled out this year and into 2009. This service is free. In Yahoo web Analytics FAQ, three reasons are pointed out that make this service better than what Google and Microsoft has to offer:

  1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
  2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
  3. Ease-of-Use and Flexibility

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