There is a post at SEO Blackhat
that shows that bounce rate is really a factor in search engine ranking. In the post there are screen shots of Google analytics data from a site. If you study the screen shots you will see that there is a "pattern you would expect from a program designed to flush out terms with higher bounce rates and test them across other sites", according to that poster in SEO Blackhat.
What exactly is bounce rate and how does it figure in ranking? Well, in Google analytics support page it says that bounce rate "is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page. Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Now, is it time to worry about bounce rate? I think we've been worrying about it long enough. If this is the first time for you to hear about this term, don't mind because all you have to do is to find the best way to keep visitors stay longer in your site. If you have good content then you need not worry about things like this.
Labels: bounce rate, SEO