It was only a matter of time: Twitter trending topics are now being exploited by spammers. Now that trending topics – the most talked about items on Twitter at a given point in time – are integrated as part of Twitter’s web experience , marketers are quickly realizing that these can be exploited to generate traffic. How? Simply include the trending term in your tweet. Then, anyone who clicks the trending topic will see your ad, for free. Today’s example comes in the form of “Apple Shampoo,” which is apparently a song from Blink 182, being shared aggressively today because of the meme #musicmonday, which is also trending. Here’s an example.
Twitter Spam Invades Trending Topics