Ranking, Not as Important as it Used to Be.

In a recent interview with WebProNews' Mike McDonald, Google's Matt Cutts implied that in 2009 ranking is "not as important as it used to be". There are other more important factors to be considered other than ranking, like traffic and conversions. SEO's should focus on these things. Matt said that SEO's must embrace universal search and integrate videos, images, books, and many other formats in their pages.