Unknown to many of us, Google has been working on a new version of Google Search which is codenamed Google Caffeine. The purpose of Google in having a new version of Google Search is to improve the speed, accuracy, size, and comprehensiveness of indexing. Here's how Google states it:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”
Google is still working on this new version but a development version is available to anyone who would like to try it. Of course I immediately tested the development version and compared its search results with the current version of Google Search. I got two different results with the same keyword. I used the keyword "Techno techniques" and the SERP that the two versions gave out were not identical. I have yet to make more tests and comparisons between the two versions to be able to tell which performs better than th other. Of course at this stage we could not really tell because Google Caffeine is still under construction and we are not seeing the extent of what it can really do. You can try it here.
Now, the question is, would the new version of Google Search, when it comes out, affect the way we SEO? that remains to be seen.
Labels: Google Caffeine, Google Search