Google has always been secretive when it comes to the topic of SEO and PageRank. Webmasters and SEO experts have theories, but no one is really sure about how Google does its thing. But in the recently concluded Links Week, Senior Support Engineer at Google, Maile Ohye, shed some light on the mystery of PageRanking through her tutorials. But what she revealed were not news to us, SEO experts have been telling us about this for years. It is as simple as this : the contents of your site and the inbound links are really important in ranking. According to Ohye inbound links that are gained naturally would really help your ranking. So do not think that every inbound link would help because only merit-based links count. Inbound links that look like spam will not help at all. Merit-based inbound links that are freely-volunteered as an editorial choice would signal Google that your page is important. A page is important when someone mentions it from another page and links to it.
So how can we earn merit-based inbound link? Ohye advices that you should be interesting. To be interesting you must have something to offer that others do not have. To be interesting you should be an expert. To be interesting you should teach something in your niche. When your content is something that many people could really use, many other blogs or sites will refer to it and link to it. Participation in the community that surrounds your blog's niche would also invite many inbound links. Relevant comments in relevant blogs would also invite inbound links that could really matter in your page's ranking. To summarize it in one sentence : if you post good content and participate in your blog's surrounding community, inbound links will come naturally to your blog.
So how can we earn merit-based inbound link? Ohye advices that you should be interesting. To be interesting you must have something to offer that others do not have. To be interesting you should be an expert. To be interesting you should teach something in your niche. When your content is something that many people could really use, many other blogs or sites will refer to it and link to it. Participation in the community that surrounds your blog's niche would also invite many inbound links. Relevant comments in relevant blogs would also invite inbound links that could really matter in your page's ranking. To summarize it in one sentence : if you post good content and participate in your blog's surrounding community, inbound links will come naturally to your blog.
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9 Responses to “Google's Advice on Inbound Links and Other Important Ranking Factors”
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I think we know this by observation
October 13, 2008 at 9:02 AMhow does Google know that the link is "natural" anyway?
That's what I am interested actually... because I love studying algorithms
by the way,
your blog has good content, and you comment to other people's blogs
so that must give you points
I think Google uses a "right minus wrong" kind of algorithm
so they count the sponsored posts?
sorry.. parang walang sense no?
hehe
Good post, I also felt it was time to revisit this issue , care to share a link exchange with my new blog?
October 13, 2008 at 2:45 PMIt is http://thiscomedycalledlife.santacruzdreamz.com
here's the link to her profile. block na ata kasi may pending case na http://www.blogger.com/profile/04697352876277296821
October 13, 2008 at 7:48 PMcare to exchange links?
Ah... sige nga.. gawan mo ako ng 200 word article papunta sa blog ko with the anchor link "freelance tips". Hehehe
October 13, 2008 at 8:38 PMThat's actually the point that some advertisers do to get in inbound links.
@pchi
Commenting on other sites does not pass pagerank anymore to your site, unless the blog owner decides to make those comments a "dofollow" from its default "nofollow" setting.
If you notice many people who do sponsored posts got spankings on their pagerank, including mine.
There is still a debate on whether ex-links still work. Mas marami ang nag-ke-claim that this method does not work anymore.
I think xlinking does not work anymore, these links would pass as spammy especially if they come from a widget.
October 13, 2008 at 8:55 PMas to comments, there is a mention in Ohye's blog that good comments in high PR and relevant blogs could help your ranking. The best thing is to get as many bloggers mention us in their posts and link to us in the process. But of course before we become worth-mentioning in other people's blog we must have posts that are worth blogging about. The Lady Programmer has lots of articles that are worth mentioning about in my future posts.
This is how I summarize the explanation of PR : PR means hardwork.
But sometimes Google has many surprises in its bag. PR could sometimes mean a forgotten blog (like my forgotten one month old blog with 5 little posts)with a rank :). Google moves in mysterious ways.
October 13, 2008 at 8:59 PM@pastilan
October 13, 2008 at 9:40 PMBut sometimes Google has many surprises in its bag. PR could sometimes mean a forgotten blog (like my forgotten one month old blog with 5 little posts)with a rank :). Google moves in mysterious ways. - I love this!
haha. funny :-)
@Gem
Commenting on other sites does not pass pagerank anymore to your site, unless the blog owner decides to make those comments a "dofollow" from its default "nofollow" setting.
ay, talaga?
cge, one of these days gani ako ng posts na magpopromote sa mga blogs ninyo
pero baka isipin ng goggle na paid posts?
hmmm... mysterious ways talaga :-)
hikhikhik
Pastilan said...
October 14, 2008 at 1:21 AMBut sometimes Google has many surprises in its bag. PR could sometimes mean a forgotten blog (like my forgotten one month old blog with 5 little posts)with a rank :). Google moves in mysterious ways.
-kinda agree with this one... my forgotten blog for 2 months i think got a PR of 2 and also my unupdated blog for a month or so got a PR 3.... while my main blog which I updated regularly is still PR 0... hhmmm... kinda weird noh?
@pchi
October 15, 2008 at 1:27 AMI also find Pastilan's reply funny. LOL! Google moves in mysterious ways!
Mine are "nofollow" comments. At times you come across blogs that use "dofollow". Try mo umikot sa mga technology, computer and gadget blogs in EC. Marami ang mahilig mangalikot ng settings ng template, some of them give incentive to bloggers by making their comments "dofollow".
@Miah
I got the same experience. A PR4 blog without much updates. Just a few posts. No visitors. I'd be lucky to have one, even luckier to have a comment. Kadalasan naman, spam ang comment. "Nice post", yun lang - end up in the akismet queue tuloy.
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