Yahoo Web Analytics

Wednesday, October 15, 2008


Yahoo! launched its own web analytics service. It is still in beta stage and is available on a limited basis to a selected few advertisers and third party application developers. Yahoo! has acquired IndexTools earlier this year so it is only natural for them to roll out this kind of service which is also being offered by Google and Microsoft.

The next "big deployment", according to Jitendra Kavathekar, Yahoo's VP of Web Analytics, will be for Yahoo's Small Business service users. Yahoo Web Analytics will continue to be rolled out this year and into 2009. This service is free. In Yahoo web Analytics FAQ, three reasons are pointed out that make this service better than what Google and Microsoft has to offer:

  1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
  2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
  3. Ease-of-Use and Flexibility

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Comments

7 Responses to “Yahoo Web Analytics”
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Gem said...

Wow! Bago noh? Going there to check it out... Thanks!

October 15, 2008 at 1:57 AM
Gem said...

Bakit ganun... wala pa rin ako access. May yahoo account ako. =(

I signed in. Not as easy as Google Analytics. =(

I could not get in.

October 15, 2008 at 2:38 AM
Pastilan said...

binasa mo ba yung buong article? available lang yan sa "selected few advertisers and third party application developers" he he he early next year pa yan available sa atin.

October 15, 2008 at 2:51 AM
Calv said...

pero even with those 3 reasons... why do we want to switch from google analytics? comfortable na ako sa google eh.

October 15, 2008 at 6:39 AM
Pastilan said...

ako rin comfortable na sa Google analytics but something in my head beg me to go and take a look at what Yahoo has to offer. Curious ako lagi

October 15, 2008 at 7:37 AM
Gem said...

Napansin ko nga sa homepage eh. But I still signed up. Still in beta pa.

I'm using Google Analytics already. I only get a few traffic from MSN and Yahoo. Marami pa rin ang galing Google.

October 16, 2008 at 12:16 AM
 
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